FAQs

Frequently Asked Questions

SSL (Secure Sockets Layer) is an encryption-based web security protocol providing encrypted security between the website server and user’s browser. Similar to a person’s driver’s license, an SSL certificate provides the user a type of proof of trustworthiness.

SEO stands for “search engine optimization“. This is the process of enhancing various details of a website to make it perform more efficiently in search engine results. This optimization includes using relevant keywords in titles, page details, alt text for images, improving page load speeds, and many, many more variables. The better a website’s SEO, the better chance of it performing well in search results.

CMS stands for “content management system“. It’s essentially a type of software that allows for a more streamlined method of developing a website.

A plugin is a tool that can be added through a CMS that provides additional functionality to a website. Some plugins allow for easier menu design, efficient SEO, simpler ways of building posts and pages, and more.

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